🧭 No pressure
🔒 Private & confidential
Selling your home on your own is a big undertaking, and you’re doing more than most people ever attempt.
But even confident FSBO sellers often tell me the same thing:
“There’s more to this than I expected.”
It’s not the showings or the paperwork that create stress, it’s the hidden pitfalls that can cost time, money, and leverage during negotiations.
The good news?
With the right plan, you can stay in control while avoiding the most common (and expensive) FSBO mistakes.
My job is simple: help you understand why your home didn’t sell, and show you how to change that.

Here’s what’s inside:
The pricing traps FSBOs fall into, and how to avoid leaving money on the table
How to handle buyer questions and objections without losing negotiating power
The smartest way to schedule and conduct showings as a homeowner
The legal and paperwork risks most FSBOs aren’t told about
How to identify serious buyers from “lookers”
A clear 7-step FSBO checklist to keep everything on track
When selling privately makes sense, and when it’s smarter to get support
For more than 35 years, I’ve helped homeowners in Richmond, Steveston, Ladner, Tsawwassen, and Delta navigate private sales, relist successfully after going the FSBO route, or get guidance when things became overwhelming.
My goal is simple:
Give you the clarity and support you need to make the best decision for your situation, with no pressure either way.
I’ve assisted hundreds of FSBO sellers who just wanted honest advice, a second opinion on pricing, or help understanding buyer behaviour and negotiation.
If you’re exploring your options, this guide is a great first step.
— Michael Cowling
RE/MAX Michael Cowling & Associates Realty

If you’d like a quick, no-pressure second opinion on your pricing, buyer activity, or overall FSBO strategy,
you can book a friendly 15-minute conversation below.