
With decades of experience across Richmond and Greater Vancouver, I help homeowners navigate pricing, preparation, and timing with clarity and confidence. My approach is straightforward, strategic, and always focused on protecting value.
Deep market knowledge in the communities I serve most often.

Michael Cowling is a top notch realtor. He sold our place in a week and over asking price! He was super easy and professional to work with. He's a total rock star and get it done kind of a guy. I very highly recommend him!
Laurel B

Thank you, Michael you renewed our hope in selling a home again. After six months on the market with another high-profile Realtor, and not one offer, you sold our home in two weeks.
Albert

What a difference an agent makes. After months of frustration with another realtor we were very happy with the care and experience that we received from Michael Cowling and his team. Honest, trustworthy, professional
Andy and Bety
The biggest mistake sellers make is pricing based on hope or past peaks instead of current buyer behaviour.
In Richmond and across Greater Vancouver, most serious buyers are well informed and react quickly to homes that are priced correctly from day one. Overpricing often leads to fewer early showings, longer time on market, and ultimately price reductions that could have been avoided.
Every home is different, which is why pricing should be based on real, recent data—not headlines or online estimates.
Your home’s true value is determined by what buyers are currently willing to pay, not by automated estimates or last year’s sales.
In this market, value is influenced by recent comparable sales, current competition, property condition, and how well the home is positioned when it launches. Online tools can give a rough range, but they don’t account for local nuances or buyer psychology.
A proper evaluation looks at how your specific home would compete if it were listed today.
In most cases, no—major renovations are not required before selling.
Buyers in Richmond tend to respond more to presentation, layout, and price than to brand-new finishes. Simple preparation, light improvements, and professional staging often deliver a better return than expensive upgrades.
The right approach depends on the home, the neighbourhood, and the target buyer.
Most homes that are priced and prepared correctly attract their strongest interest in the first two to three weeks.
In Greater Vancouver, well-positioned listings often sell within that initial window, while homes that miss the mark on pricing or presentation can take significantly longer. Timing also varies by property type and location.
Understanding how buyers are behaving right now is key to setting realistic expectations.
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